How to Choose Your Facebook Campaign Objective

Did you know that the first form of advertisement was through word of mouth? It's amazing to think how it has evolved through the years, from traditional setups to online campaigns. Why is it important, you might ask. Because advertising boosts awareness of a business, inviting more people to learn and know what a company has to offer to consumers worldwide.

The significance of Facebook Ads

Aside from being entertaining and inviting, Facebook ads allow business owners and marketers to reach their target market. According to Facebook itself, advertising campaigns are effective when it comes to delivering ads to accurate target audiences of several businesses. This is because the social media platform allows users to set their audiences through interests, location, and many other specific options.

What is an Ad Campaign?

Advertising Campaigns are ad sets designed to reach audiences basing on specific information like demographics and locations. Though ad campaigns are also available on other social media platforms, most choice selections are only on Facebook. Business owners and marketers plan their budget, often opting for ad optimization for a higher and more accurate target reach.

The Importance of Choosing an Objective

You may have seen this coming but stressing to choose the right objective for a campaign is an understatement. By having a clear concept of what you want your business to achieve, choosing an objective is already a big step in reaching your business goal.

• Aim for Awareness - Brand awareness refers to how your customers are well-conversed with your product or service. Considering potential people with recognition and familiarity with your brand, Facebook lets business owners see an estimated data of people who might recall your ad.  
• Go for engagement - if your goal is to have people hooked and engaged with your ads, Facebook offers options you can choose from like responses and likes. Here is where you can grow your page followers, build engagement through shares or reactions, or have people respond whether they are interested in your event or not.
• Prioritize reach - in this type of objective, you have the option for Facebook to advertise to your target market with your planned budget. This can help your business reach your desired audience number within a limited time.
• Monitor traffic - The traffic campaign allows users for their ads to have a call for action like clicks or help in page views. Facebook will advertise to audiences who are most likely to click and visit your site. So if you have a newly posted blog or an activity update, this is an ideal option.
• Count Viewership - In this campaign, business owners can create an ad to show to their audience and will most likely tap their screens to watch the video ad. Aside from getting entertained or being informed, this campaign can also stir the curiosity of people to dig a bit deeper to know more about your company.

Did you know that you actually have a lot of options for choosing a campaign objective? We know Facebook ads can be a bit overwhelming, so to take that pressure off your chest, sign up at Boostify and see how you can optimize Facebook ads at an affordable rate!